german scientists have taken the idea behind insulation used in many european homes to create a mug that will help keep drinks at the optimal temperature for longer periods (20-30 minutes, under "ideal conditions"). the mug is lined with a phase change material ("PCM") that is similar to wax. it melts at a certain temperature point (depending on the vessel's use - 136 degrees for coffee/tea, 47 degrees for beer, etc) and slowly releases that stored heat to keep the liquid at the specific temperature.
i don't normally take longer than 20-30 minutes to drink a cup of coffee or tea, and i don't really care about keeping other drinks colder than room temperature (especially not for longer than 20-30 minutes), so while i think the science behind this is really cool (har), i'm not necessarily going to run out and get one of these mugs (if and when they're being manufactured). i do, however, think the same idea in a plate or bowl could be very useful - keeping soups or entrees consistently warm (or ice cream, cold) could be really helpful at home AND at restaurants. (think ruth's chris steakhouse's 500 degree plates.)
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you'd just have to make sure not to use the ice cream smartbowl for your veggie soup or vice versa.
[image: fraunhofer institute for building physics]
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