:: malling. mauling ::

gap launched its new logo earlier this week and so far, the response is less than stellar. from the looks of things across the web - from design blogs to the gap facebook page - the reviews won't be getting any better. there are even rumors that this is all just a marketing stunt, drawing more traffic to the gap's website and facebook page. (i did notice that while they've change the logo on the website, the favicon is still sporting the old logo.) people really just hate this new look.

so much so that the folks at gap have not only heard the cries but are dropping hints that they might do something about it:
"Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap." gap president, marka hansen, at the huffington post

i'm interested in seeing what transpires (if anything). i love the idea of a customer created logo for a brand as old and established as gap.

and in similar fashion (get it - "fashion"? har), belk has also announced a re-branding, turning their 43 year old logo into a much more modern, youthful wordmark. i like the fresh, new look, but have to admit that i'll sort of miss the old traditional logo that's been around as long as i have (+11)!

more information available at underconsideration.com/brandnew.
just click on an image for the direct link.