:: simply attractive ::

i love the design of publix brand products. crisp & clean. there's something so retro in the simplicity.

a stark image on a white background with a bold strip of color to set apart different things in a particular category. that's it. purely eye-catching.

imagine if all brands used publix's design technique - if the entire store was filled with items like these - it'd be such a visually relaxing and peaceful place. (and yes, perhaps boring & totally impractical. but sometimes i welcome boredom in this day of "signs, signs, everywhere are signs.")